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Company T manufactures and markets computer games. Their latest addition is a game called "Thunderbolt". This game is targeted at the age group 13-16. The company recruited a volunteer group of kids in this target market and made them play the game. After the gaming session, the company executives conducted intense discussions with this group and gauged their feedback. What kind of research is undertaken by Company T?
Design Thinking
A human-centered approach to innovation that brings together what people need with what is technologically feasible and economically viable.
Experimentation
The process of trying out new ideas, methods, or activities to discover something unknown or to test a theory.
Inspiration
The first phase of design thinking, when you develop the design challenge and acquire a deeper understanding of users.
Intuition
The ability to understand or know something immediately, based on feelings rather than conscious reasoning or factual evidence.
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