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A Travel Agency Wants to Implement Market Segmentation in Order

question 5

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A travel agency wants to implement market segmentation in order to target people who travel at least once a week for business purposes. It uses its ticketing data collected and stored in computer files from all outlets issuing tickets to identify this segment. What type of research is the company using?


Definitions:

Pathology

The scientific study of diseases, including their causes, nature, and effects on the body.

Hypertension

A medical condition characterized by consistently high blood pressure levels, which can lead to significant health risks such as heart disease and stroke.

Chronic Glomerular Nephritis

A kidney condition involving long-term inflammation and damage to the glomeruli, affecting filtration and kidney function.

Renal Failure

A medical condition where the kidneys lose their ability to adequately filter waste products from the blood.

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