Identify the Marketing Research Method in Which the Survey Can

question 97

Multiple Choice

Identify the marketing research method in which the survey can be answered at the convenience of the respondent and where visual stimuli can be evaluated.

• A) Telephone surveys
• B) Internet survey
• C) Mail survey
• D) Mall intercepts

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Definitions:

Marginal Abatement Cost

Represents the cost associated with eliminating an additional unit of a negative output, such as pollution.

Emissions Permit

A legal right granted by a government to emit a certain amount of pollutants into the atmosphere; often used in cap and trade programs.

Refundable Deposit

An amount of money given as security for an item that is intended to be returned, with the promise of repayment.

Marginal Private Cost

The change in a firm's total costs that comes from making one additional unit, considering only private costs without externalities.