Which of the Following Should an Ethical Marketing Research Firm

question 48

Multiple Choice

Which of the following should an ethical marketing research firm avoid doing?

• A) Should price its work fairly with no hidden charges.
• B) Promote the correct usage of research and prevent the misuse of findings.
• C) Not reveal information about a client to its competitors.
• D) Should hastily identify companies as clients.

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Definitions:

Framing Effect

The impact on decision making caused by the way information is presented, where different presentations of the same information can lead to different decisions.

Faulty Decisions

Choices made based on incorrect assumptions or incomplete information, leading to suboptimal outcomes.

Decision Makers

Decision makers are individuals or groups responsible for making choices or decisions that will influence the outcome of a specific task, project, or strategy.