Service Products That Are Totally Intangible

question 58

Multiple Choice

Service products that are totally intangible

• A) are exchanged directly from producer to user.
• B) can be transported or stored.
• C) are nonperishable.
• D) do not involve customer participation in any way.

---

Definitions:

Cultural Context

The set of social norms, beliefs, values, and practices that influences individuals' behavior and perceptions in a specific society or community.

Nonverbal

Communication through body movements, facial expressions, gestures, and posture rather than through verbal words.

Interpersonal Communication

The exchange of information, feelings, and meanings between two or more people through verbal or non-verbal methods.

Encoded

Converted information into a specific format for efficient processing, storage, or transmission.