Despite Its Success in Employing Technology to Attract Additional Customers

question 71

Multiple Choice

Despite its success in employing technology to attract additional customers and offer added convenience, the airline industry has operated in somewhat dire straits, plagued by problems associated with

• A) under-capacity.
• B) low perceived service quality.
• C) yield management.
• D) high instances of unionization.

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Definitions:

High-context Cultures

Societies or groups where communication relies heavily on implicit understanding, nonverbal cues, and the context of the interaction.

Businesspeople

Individuals who are involved in commercial, industrial, or professional activities.

Grapevine

Informal and unofficial network of communication.

Characteristics

Traits or qualities that serve to identify, describe, or distinguish individuals, groups, or things.