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For turning service quality into a powerful competitive weapon, the text states that a firm must do all of the following except
National Self-Determination
The principle that the people of a nation have the right to decide their own political status and to form their own government, without outside interference.
Trans-National Culture
Cultural elements that transcend national boundaries, often spreading through migration, trade, or media, leading to shared practices, values, or symbols across regions.
Different Peoples
A term referring to diverse groups of individuals distinguished by cultural, ethnic, linguistic, or racial characteristics.
Progressive Definition
An approach that advocates for reforms and improvements in society by gradually implementing changes or advancements.
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