Under a Single Policy, Assurance Inc

question 59

Multiple Choice

Under a single policy, Assurance Inc., an insurance company, provides insurance such as fire, engineering, healthcare and property, to companies. This is to

• A) connote value and convenience for customers.
• B) create a signal that the service is exceptionally fine.
• C) increase sales by giving discount offers.
• D) encourage consumers to think of them as high quality maintainers.

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Definitions:

Stalk-And-Ambush

A predatory strategy where the predator conceals itself and waits for the right moment to launch a surprise attack on its prey.

Repositioning

The strategic process of changing the market position of a product or brand to target new markets or change the perception among the existing customer base.

Animism

The belief that non-human entities, such as animals, plants, and inanimate objects, possess a spiritual essence or life force.

Cultism

Practices and devotions associated with a cult, which is a group of people with a religious, philosophical, or cultural identity, sometimes having extreme or exclusive beliefs or practices.