Before Al and Carole Started Their Vacation, They Had Budgeted

question 6

Multiple Choice

Before Al and Carole started their vacation, they had budgeted $70 a night for motels. When the couple went to check-in into a motel for the night, they were pleasantly surprised to learn that the $64 they paid for their room included breakfast too. Which form of psychological pricing is the motel using?

• A) Price skimming
• B) Prestige pricing
• C) Reference rate pricing
• D) Bundle pricing.

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Definitions:

Cell Walls

Rigid or semi-rigid structures surrounding the cell membrane of some cells, providing structural support and protection.

Capsules

Structures that enclose certain organisms or parts of organisms, often for protection, such as bacterial capsules which help evade immune responses.

Bacterial Membrane

The lipid bilayer surrounding a bacterium, controlling the movement of substances in and out of the cell.

Plasmid

Small circle of DNA separate from the chromosome(s) in some bacteria and archaea; carries a few genes.