In Canada, Home Depot Shows It Is Serious About Always

question 23

Multiple Choice

In Canada, Home Depot shows it is serious about always having the lowest prices by using an animated hammer that is shown in its ads smashing prices to make them even lower. In the United States, Wal-Mart uses a smiley face in its ads because it has low prices. Both stores are promoting their use of _____ pricing strategy.

• A) everyday low
• B) target-return
• C) rate-of-return
• D) high/low

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Definitions:

Major Depression

A mental disorder characterized by persistent sadness, lack of interest in activities, and other symptoms that impair daily functioning.

Cognitive Distortion

Irrational, faulty thinking patterns that contribute to emotional distress and mental health disorders.

Dichotomy

A division or contrast between two things that are presented as entirely different or opposite.

All-Or-None Thinking

A cognitive distortion involving viewing situations in only two categories instead of on a continuum, such as completely right or completely wrong.