Identify One of the Reasons Why Marketers Use Electronic Exchanges

question 53

Multiple Choice

Identify one of the reasons why marketers use electronic exchanges.

• A) Strong price competition that squeezes profit margins.
• B) No barriers to entry which diminish the requirement of developing any infrastructure.
• C) Fosters the development of one-on-one interactive relationships with customers.
• D) Limits the market to customers who are willing and able to purchase electronically.

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