As Part of Its 1998 Summer Ad Campaign, NBC Ran

question 17

Multiple Choice

As part of its 1998 summer ad campaign, NBC ran ads that previewed reruns of popular TV programs and used the slogan, "New to You" to get people who had missed the shows during the previous season to watch. This slogan is most closely related to which of the organizational growth strategies?

• A) Product development
• B) Market development
• C) Market diversification
• D) Market penetration

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Definitions:

Cystic Fibrosis

A genetic disorder that affects mostly the lungs, but also the pancreas, liver, kidneys, and intestine, leading to severe respiratory and digestive problems.

Gene Mutation

A permanent alteration in the DNA sequence that makes up a gene, leading to a potential change in the trait or function.

Exposure to Radiation

The state of being subjected to ionizing or non-ionizing radiation from natural or artificial sources.

High-Fat Diet

A diet that consists predominantly of foods high in fat, which can potentially lead to health issues such as obesity, heart disease, and diabetes.