In the Mid-1990s, McDonald's Opened a New Chain of Restaurants

question 65

Multiple Choice

In the mid-1990s, McDonald's opened a new chain of restaurants called Hearth Express. Hearth Express was targeted at McDonald's current customers who wanted a more leisurely home-style meal. The Hearth Express menu included rotisserie chicken, twice-baked squash, baked beans, and fresh baked bread. Identify the strategy used by McDonald's in introducing Hearth Express.

• A) Market development
• B) Product differentiation
• C) Market penetration
• D) Product development

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Definitions:

Stock Price

The cost at which shares of publicly traded companies are available for purchase on the stock market, reflecting the company's current value as perceived by investors.

Dividend Yield

The financial ratio that showcases the relationship between a company's yearly dividend distribution and its stock price.

Price Appreciation

The increase in value of an asset or security over time.

Rate Of Return

The positive or negative change in the value of an investment over a designated period, expressed as a portion of the investment's initial outlay in percentage terms.