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There Are More Than a Half Dozen Different Sports Drinks

question 41

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There are more than a half dozen different sports drinks in the market, but only one brand-Juicy Juice Score by Libby's, is made with fruit juice. What kind of organizational strategy based on competitive advantage is Libby's using with Juicy Juice Score?


Definitions:

Collective Personality

The personality structure and dynamics of individuals who live in collective social systems and families, tend to be motivated by group rather than personal goals, contextually rather than dispositionally oriented, and other-focused emotionally rather than ego-focused.

Intrafamilial

Pertaining to or occurring within a family.

Intrapsychic

Pertaining to processes within an individual's mind or self.

Locus of Control

A psychological concept that refers to the extent to which individuals believe they have control over the events that affect their lives.

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