Ford Has Used the 2003 Taurus to Better Align Itself

question 91

Multiple Choice

Ford has used the 2003 Taurus to better align itself with its target market. It is the only car in its price range with cup holders that accept coffee cups with handles and expand to hold large soft drinks. It has power-adjusted pedals to enable short drivers to sit farther from the steering wheel. It has more legroom for passengers in the back seat. With the redesigned Taurus, Ford has implemented a _____ strategy.

• A) market development
• B) prestige value
• C) diversification
• D) differentiation

Identify and discuss the intrinsic and extrinsic factors that satisfy self-actualization needs.

Understand and explain Alderfer's ERG theory and how it compares to Maslow’s hierarchy of needs.

Recognize the role of motivation in managerial practices and its impact on worker behavior and attitude.

Understand the concept of need as it relates to work motivation and behavior.

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Definitions:

Karl Marx

A 19th-century philosopher, economist, and political theorist known for his critique of capitalism and the development of Marxist theory.

Milton Friedman

An influential American economist and Nobel laureate known for his strong belief in free-market capitalism and minimal government intervention.

Thorstein Veblen

An American economist and sociologist known for his theory of the leisure class and conspicuous consumption.

Consumer Dollar

Refers to the purchasing power of a consumer's money, indicating how much goods or services one dollar can buy.