The Purpose of the Marketing Concept Is to Rivet the Attention

question 23

Multiple Choice

The purpose of the marketing concept is to rivet the attention of marketing managers on serving broad classes of

• A) supplier needs.
• B) employee needs.
• C) management needs.
• D) customer needs.

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Definitions:

Effective Offer

A proposal in contract law that is specific, communicates intent to be bound by acceptance, and has terms that are clear and capable of acceptance.

Authorized Method

A technique or procedure that has been officially approved for use by a governing body or organization.

Invalid Offer

An offer that cannot be legally accepted due to its failure to meet certain essential elements or because it involves activities contrary to law.

Counteroffer

An offeree’s response to an offer in which the offeree rejects the original offer and at the same time makes a new offer.