Slatescape Is a Relatively New Company That Mines and Crushes

question 25

Multiple Choice

Slatescape is a relatively new company that mines and crushes slate for use as mulch in gardens. The managers of the company reviewed its short history, took into account the organization's environment, and laid stress on its distinctive competencies. The managers are attempting to

• A) develop a mission statement
• B) distinguish between primary and secondary objectives
• C) develop an effective marketing mix
• D) evaluate its marketing plan

---

Definitions:

Sporophyte

The diploid phase in the life cycle of plants and algae that produces spores through meiosis, alternating with the gametophyte phase.

Rhizoids

Thread-like structures in non-vascular plants, fungi, and algae that absorb water and nutrients and anchor the organism to a substrate.

Nonvascular Plants

Bryophytes, such as mosses and liverworts, that have no vascular tissue and either occur in moist locations or have special adaptations for living in dry locations.

Thallus

The undifferentiated vegetative tissue of some organisms, such as algae, fungi, lichens, and liverworts, not divided into leaves, roots, or stems.