There Are More Than a Half Dozen Different Sports Drinks

question 41

Multiple Choice

There are more than a half dozen different sports drinks in the market, but only one brand-Juicy Juice Score by Libby's, is made with fruit juice. What kind of organizational strategy based on competitive advantage is Libby's using with Juicy Juice Score?

• A) Strategy based on customer value
• B) Strategy based on differentiation
• C) Strategy based on cost-leadership
• D) Strategy based on diversification

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