This Is an Example of a Marketing Department Objective: "Increase

question 59

Multiple Choice

This is an example of a marketing department objective: "Increase market share by 5 percent by attracting new market segments for existing use by year-end". This objective would best suit which of the following options of organizational strategies?

• A) Market penetration or market development
• B) Market development or product development
• C) Diversification or market penetration
• D) Product development or diversification

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Definitions:

Real-world Situations

Scenarios or circumstances that occur in everyday life outside of controlled or artificial environments.

Systematic Desensitization

A behavioral therapy technique used to reduce phobias and anxiety through gradual exposure to the feared object or situation while practicing relaxation techniques.

Relaxation Training

Techniques designed to reduce stress and anxiety, promoting physical and mental calm.

Fear Hierarchy

A ranked list of fears from least to most intense, used in therapy to gradually expose individuals to their phobias or fears.