When Consumers Use Tide TOTALCARE Laundry Detergent, Which Is Used

question 58

Multiple Choice

When consumers use Tide TOTALCARE laundry detergent, which is used by consumers who want to obtain dry-cleaning type results at home, it is an example of ________, or switching spending from one category to another while preserving a desired experience.

• A) trading up
• B) trading down
• C) trading over
• D) being trapped in the middle
• E) treasure hunting

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Definitions:

Sourcing Processes

The procedures and steps taken by a company to identify, evaluate, and contract suppliers for goods and services.

Sourcing Strategy

The approach a company takes to determine how and where it will obtain its products or services.

Lowest Possible Cost

The minimal expense incurred in the production or procurement of goods, often pursued through efficient processes and economies of scale.

Supplier Scoring

A method used to evaluate and rank suppliers based on various performance metrics to ensure quality and reliability in procurement.