According to the VALS Segmentation System, ________ Are Considered to Be

question 157

Multiple Choice

According to the VALS segmentation system, ________ are considered to be elderly, passive people who are concerned about change and are loyal to their favorite brands.

• A) Believers
• B) Strivers
• C) Makers
• D) Survivors
• E) Experiencers

---

Definitions:

Spreadsheet Tool

A software application that allows users to organize, analyze, and store data in tabular form, such as Microsoft Excel or Google Sheets.

Grocery Budget

An estimate of the amount of money allocated for spending on food and household supplies within a certain period.

Pie Chart

A circular chart divided into sectors, each representing a proportion of the whole, typically used to visualize percentages or statistical data.

Percentage

Symbolized by %, it represents a number or ratio expressed as a fraction of 100, used to denote proportions, rates, or comparative statistics.