The Key to Attracting Potential Users of a Product or Service

question 61

Multiple Choice

The key to attracting potential users of a product or service, or even possibly nonusers, is ________.

• A) understanding the reasons they are not using it
• B) offering financial incentives for first-time use
• C) increasing the usage rate of existing users
• D) developing a new product that better meets their needs
• E) increasing advertising expenditures

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Definitions:

Quality Circle

A group of workers who voluntarily meet regularly to discuss and propose solutions to workplace problems, aiming to improve quality and efficiency.

Focus Group

A research method involving a small, diverse group of people whose reactions are studied especially in response to new products or policies.

ISO Standards

International standards developed by the International Organization for Standardization to ensure quality, safety, and efficiency of products, services, and systems.

Competitive Advantage

A unique attribute or capability that allows an organization to outperform its competitors, creating greater value for its customers or stakeholders.