The Main Dimensions of the VALS Segmentation Framework Are Consumer

question 86

True/False

The main dimensions of the VALS segmentation framework are consumer motivation and consumer resources.

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Definitions:

Multidisciplinary

Involving multiple academic disciplines or professional specializations to approach a topic or problem.

Human Development

The multidisciplinary study of how people change and grow over the course of their life, encompassing aspects of physical, cognitive, and social development.

Behaviorism

A psychological approach focusing on observable behaviors and excluding subjective mental processes, emphasizing that behavior is learned from the environment.

Cognitive-Developmental Theory

A theory in psychology that describes how children's ways of thinking develop as they interact with the world around them.