[Solved] Anderson and Mervin have urged marketers to present flexible market offerings to all members of a segment. A flexible market offering consists of two parts. Which part contains the product and service elements that all segment members value? A) naked solution B) discretionary solution C) maximum solution D) pseudo solution E) virtual solution Materials Price Variance: The difference between the actual cost of materials purchased and the expected cost based on the standard price. Materials Quantity Variance: The variance between the actual and projected amounts of materials consumed in manufacturing, multiplied by the unit's standard cost. Standard Cost: An estimated or pre-determined cost of manufacturing a product, which is used for budgeting and performance evaluation. Fixed Overhead Volume Variance: The difference between the budgeted and actual fixed overhead costs, attributed to variations in production volume.