In ________ Marketing, the Firm Ignores Segment Differences and Goes

question 2

Multiple Choice

In ________ marketing, the firm ignores segment differences and goes after the whole market with one offer.

• A) niche
• B) mass
• C) guerrilla
• D) segmented
• E) differentiated

---

Definitions:

Long-Term Memory

The stage of the memory process where information is stored for prolonged periods of time, ranging from minutes to a lifetime.

Distractibility

The quality of being easily drawn away from the task at hand or having one's focus easily shifted from the desired object of attention.

Wisdom

The quality of having experience, knowledge, and good judgment; the ability to apply perceptions, judgements and actions in keeping with this understanding.

Life Expectancy

The average period that a person may expect to live.