Josh Separated People Who Wanted a High Quality Lawn Mower

question 32

Multiple Choice

Josh separated people who wanted a high quality lawn mower from people who wanted a low priced lawn mower, then saw if different characteristics were associated with each consumer-response segment. Josh was defining segments using ________ considerations.

• A) descriptive
• B) demographic
• C) psychographic
• D) behavioral
• E) geographic

---

Definitions:

Self-Serving Bias

The common human tendency to attribute successes to personal attributes and failures to external circumstances.

Actor-Observer Bias

The inclination to ascribe personal actions to outside factors and other individuals' actions to their inherent traits.

Matching Hypothesis

A theory in social psychology that suggests individuals are more likely to form and succeed in relationships with others who are similar to them in physical attractiveness.

Self-Serving Bias

A common cognitive bias that causes individuals to attribute their successes to internal factors and their failures to external ones.