If a Marketing Manager Segments the Market into Culture-, Sports-

question 16

Multiple Choice

If a marketing manager segments the market into culture-, sports-, or outdoor-oriented groups, he or she is segmenting the market on the basis of ________.

• A) loyalty status
• B) behavioral occasions
• C) user status
• D) psychographic lifestyle
• E) readiness stage

Grasp the concept of audience activity and the interpretative approach to media consumption.

Analyze the role of cultural studies in understanding media effects on different demographic groups.

Understand various theories that explain the interaction and impact of mass media.

Recognize the significance of the Internet and media convergence in contemporary society.