When Consumers Use Tide TOTALCARE Laundry Detergent, Which Is Used

question 58

Multiple Choice

When consumers use Tide TOTALCARE laundry detergent, which is used by consumers who want to obtain dry-cleaning type results at home, it is an example of ________, or switching spending from one category to another while preserving a desired experience.

• A) trading up
• B) trading down
• C) trading over
• D) being trapped in the middle
• E) treasure hunting

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Definitions:

Penetration Pricing

A pricing strategy that involves setting a low price for a new product to attract customers and gain market share quickly.

Cost-Plus Pricing

A pricing strategy where the selling price is determined by adding a specific amount or percentage to the cost of producing the product.

Bundle Pricing

A pricing strategy where multiple products or services are sold as a single package for a reduced price compared to purchasing each item separately.

Product Line-Oriented

Describes a business approach focused on developing and managing a series of related products to cater to a particular customer segment or market.