With Respect to Loyalty Status, If a Consumer Is Loyal

question 43

True/False

With respect to loyalty status, if a consumer is loyal to two or three brands, he or she is called shifting loyal.

---

Definitions:

Compliance

The act of conforming to established guidelines, standards, or regulations.

Identification

involves the process by which an individual aligns their attitudes and behaviors with those of a group or role model.

Internalized

Refers to the process of adopting the norms, attitudes, or behaviors of others as one's own, often unconsciously.

Group Norms

Accepted behavior patterns or standards within a group that guide members' actions and interactions.