There Are Several Major Segmentation Variables That Might Be Used

question 149

Essay

There are several major segmentation variables that might be used by a marketer to address a consumer market. If the marketer were to use the social class, psychographic lifestyle, and readiness stage to segment its market, identify possible segmentation subcategories under each of the three.

---

Definitions:

Tangible Products

Physical items that can be seen, touched, and used, as opposed to services or digital products.

Intangible Products

Non-physical goods or services such as intellectual property, consulting, and insurance, that cannot be seen, touched, or physically measured.

Merchandise Trade Balance

The difference in value between a country's imports and exports of goods, excluding services.

Intangibles

Assets that have no physical form but possess value, such as intellectual property or brand reputation.