Examlex
Generation Y members are often turned off by overt branding practices and "hard sell." List and provide examples for the different approaches tried by the marketers to reach and persuade them.
Building Materials
Substances used in the construction of buildings and structures, ranging from natural materials like wood and stone to man-made products like concrete and metal.
Sales Force
A team or division within a company that is focused on selling the company's products or services to customers.
Personal Selling
A direct method in which a salesperson uses person-to-person interaction to demonstrate and sell their product to an individual consumer or business.
Consumer Needs
Consumer Needs pertain to the desires or requirements of customers that motivate their purchasing behaviors.
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