List the Four Groups of Consumers Based on Loyalty Status

question 136

Essay

List the four groups of consumers based on loyalty status.

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Definitions:

Flooding

A type of psychotherapy technique where an individual is exposed to a large amount of an undesirable stimulus in order to overcome their anxiety or fear.

Fear-evoking Stimuli

Objects, events, or situations that trigger a fear response in an organism, often leading to avoidance behaviors or psychological stress.

Reinforcers

In behavioral psychology, stimuli that increase the likelihood of a behavior being repeated, can be positive or negative.

Immediate Reinforcers

Rewards or consequences that follow directly and promptly after a behavior, increasing the likelihood that the behavior will be repeated.