A Marketer Is Interested in Segmenting a Business Market on ________

question 110

Multiple Choice

A marketer is interested in segmenting a business market on ________ if the marketer intends to segment the market based on industries and geographical areas to serve.

• A) demographic variables
• B) situational factors
• C) operating variables
• D) purchasing approaches
• E) personal characteristics

---

Definitions:

Clutter

The excessive amount of stimuli or noise in a communication channel, making it difficult to convey a clear message.

Brand Attitudes

Consumers' evaluations or feelings about a brand's products, services, or overall identity.

Event Activation

The strategic implementation of brand marketing at events, aiming to engage attendees and enhance brand experience.

Live Event

A live event is an organized occurrence, such as a concert, conference, or sporting event, that attendees can experience in person or virtually in real-time.