Companies Can Run the Same Marketing Communications Programs as Used

question 11

Multiple Choice

Companies can run the same marketing communications programs as used in the home market or change them for each local market, a process called ________.

• A) product communications
• B) market development
• C) dual adaptation
• D) diversification
• E) communication adaptation

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Definitions:

Information-Processing Models

Frameworks that describe the stages through which information passes to be encoded, stored, and retrieved from memory, analogous to a computer.

Computer's Operation

The functional processes and calculations performed by a computer in order to execute commands and run software applications.

Relearning

The process of learning material or skills that were previously learned and then forgotten, often facilitated by recognition of familiar aspects.

Algebra

A branch of mathematics dealing with symbols and the rules for manipulating these symbols; it is a unifying thread of almost all of mathematics.