Product Adaptation Involves ________

question 36

Multiple Choice

Product adaptation involves ________.

• A) altering the product to meet local preferences with no change in communication strategy
• B) altering the product to meet minimum acceptable standards
• C) altering both the product and the communication strategy to meet local preferences
• D) altering neither the product nor the communication strategy while entering a new market
• E) developing a new product and adapting the communication strategy to enter a new market

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Definitions:

Middle-Class Status

Typically refers to the socioeconomic tier between the working class and the upper class, characterized by moderate levels of income, education, and occupational prestige.

Classy Femininity

A concept that entails the societal expectations and attributes associated with a refined and elegant form of femininity.

Moral Purity

The state of being free from ethical or moral wrongdoing, often associated with innocence or virtue.

Affluent Consumer

Individuals with substantial purchasing power, often targeted by marketers for their ability to buy premium goods and services.