________ Can Work to the Advantage of Marketers with Strong

question 13

Multiple Choice

________ can work to the advantage of marketers with strong brands when consumers make neutral or ambiguous brand information more positive.

• A) Selective attention
• B) Selective distortion
• C) Selective retention
• D) Selective choice
• E) Selective embellishment

---

Definitions:

Legal Custody

The legal authority granted to an individual to make decisions about the upbringing and welfare of a child.

Health Insurance

A system of financial protection against medical expenses for individuals, providing coverage for various healthcare services.

Identity Assimilation

A psychological process where individuals integrate new aspects of their personal identity into an already established sense of self.

Identity Accommodation

Adjusting one's sense of self to incorporate new experiences or information, often seen in response to life changes or challenges.