Frederick Herzberg Developed a Two-Factor Theory That Distinguishes Dissatisfiers and Satisfiers

question 29

Essay

Frederick Herzberg developed a two-factor theory that distinguishes dissatisfiers and satisfiers. How does Herzberg's theory affect sellers' marketing strategy?

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Definitions:

Vertical (Y) Axis

The axis in a coordinate plane that typically represents the dependent variable in a graph, running perpendicular to the horizontal (X) axis.

Horizontal (X) Axis

The line on a graph that runs horizontally, often used to represent the independent variable in data presentations.

Incremental Revenues

Additional revenue generated from new sales activities or strategies, beyond existing income streams.

Incremental Costs

Additional costs that a company incurs when increasing its production or activities over a certain threshold.