A Consumer Tells Another Consumer, "Every Time I Eat at Big

question 133

Multiple Choice

A consumer tells another consumer, "Every time I eat at Big Bill's Steakhouse, I get poor service." Whether this is true or not, it is the consumer's perception. This is an example of consumers basing future predictions on the quickness and ease with which a particular example of an outcome comes to mind. This scenario would be an illustration of the ________ heuristic.

• A) discrimination
• B) differentiation
• C) availability
• D) screening
• E) representativeness

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Definitions:

Methamphetamine

A powerful, highly addictive stimulant that affects the central nervous system, known for its rapid onset of euphoria but associated with severe health risks.

Sensation Seeking

A trait describing the need for varied, novel, and complex sensations and experiences, as well as the willingness to take physical and social risks for such experiences.

Apathy

A state of indifference where an individual shows little to no interest, enthusiasm, or concern towards aspects of life.

Impulsivity

Impulsivity is the tendency to act on urges without considering the future consequences of one's actions, often associated with a range of psychological conditions.