Consumers Who Are Highly Sensitive to How Others See Them

question 84

Multiple Choice

Consumers who are highly sensitive to how others see them and who choose brands whose personalities fit the consumption situation are called ________.

• A) change agents
• B) self motivators
• C) self monitors
• D) self adapters
• E) opinion leaders

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Definitions:

Express Anger

The act of communicating feelings of displeasure or frustration towards someone or something in a manner that can vary in intensity from mild irritation to intense fury.

Journal

A daily record of news and events of a personal nature, often used for reflection, exploration of ideas, or keeping track of progress.

Emotional Competence

The ability to recognize, understand, and manage one's own emotions as well as the emotions of others.

Emotional Balance

A state of stability in one's feelings, enabling rational thinking and effective handling of life situations.