Marketers Embed Covert Messages in Ads or Packaging of Which

question 119

Multiple Choice

Marketers embed covert messages in ads or packaging of which the consumers are not consciously aware, yet it affects their behavior. This technique employed by the marketers targets the ________ of a consumer.

• A) selective attention
• B) selective distortion
• C) subliminal perception
• D) voluntary attention
• E) selective retention

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Definitions:

Employer's Payroll Tax Expense

Taxes that an employer is responsible for paying on behalf of its employees, such as social security and Medicare taxes.

General Journal Entry

A record in the general journal that documents a business transaction, including the accounts affected and the debit and credit amounts.

Total Deductions

Total deductions refer to the sum of all amounts subtracted from an individual’s gross income or earnings, which can include taxes, social security contributions, and retirement plan contributions.

FICA-OASDI

Refers to part of the U.S. payroll tax that funds the Social Security program, standing for Federal Insurance Contributions Act - Old Age, Survivors, and Disability Insurance.