One of the Ways a Company Like Caterpillar Could Increase

question 12

True/False

One of the ways a company like Caterpillar could increase the customer-perceived value of an offer, relative to a competitor like Komatsu, is to increase the total customer benefit by improving psychological benefits of its product, services, people, and/or image.

Comprehend the protections and liabilities involved in digital communication and commerce under federal regulation.

Distinguish between legal and illegal practices in the context of copyright infringement and fair use defenses.

Understand the role of trademarks in digital marketing and how they can be protected or infringed upon.

Recognize the legal considerations surrounding file-sharing, digital sampling, and copyright infringement.

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Definitions:

Valenced Reactions

Emotional responses or judgments that have a positive, negative, or neutral charge or value, often triggered by specific events or stimuli.

Evaluations

Systematic assessments of the value, quality, or performance of an individual, object, or concept, often based on criteria or standards.

Arousal

is a state of heightened physiological activity, involving the nervous system, with various potential causes from excitement to fear.

Product Involvement

The level of a consumer's interest in and emotional attachment to a product, affecting their purchasing decisions and loyalty.