LifeTime Insurance Screens Its Customers and Tries to Get Unprofitable

question 107

Multiple Choice

LifeTime Insurance screens its customers and tries to get unprofitable customers to buy services from competitors. This is an example of ________.

• A) trying to increase the retention rate for low-profit customers
• B) terminating the relationship with low-profit customers
• C) enhancing the growth potential of each customer through up-selling
• D) increasing the longevity of the customer relationship
• E) reducing the rate of customer defection

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Definitions:

Nanometers

A unit of measurement equal to one billionth of a meter, often used to describe the scale of semiconductor components.

IOPS

Input/Output Operations Per Second; a performance measurement used to benchmark the speed at which storage devices can read and write data.

TPM

Trusted Platform Module, a hardware-based security feature that provides cryptographic services to enhance the security of computer systems.

NAS

Network-attached storage is a file-level storage architecture that makes data more accessible to networked devices.