LifeTime Insurance Screens Its Customers and Tries to Get Unprofitable

question 107

Multiple Choice

LifeTime Insurance screens its customers and tries to get unprofitable customers to buy services from competitors. This is an example of ________.

• A) trying to increase the retention rate for low-profit customers
• B) terminating the relationship with low-profit customers
• C) enhancing the growth potential of each customer through up-selling
• D) increasing the longevity of the customer relationship
• E) reducing the rate of customer defection

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Definitions:

Optic Chiasm

A structure located at the base of the brain where the optic nerves cross, allowing visual information from each eye to be processed on both sides of the brain.

Optic Chiasm

The point in the brain where the optic nerves partially cross, allowing visual information from each eye to be processed by both hemispheres.

Nasal Retinas

The parts of the retinas located closest to the nose, participating in processing visual information.

Temporal Retinas

The portions of the retinas nearest the temples, responsible for processing visual information from the nasal (medial) visual field.