Club Membership Programs That Are Open to Everyone Who Purchases

question 38

Multiple Choice

Club membership programs that are open to everyone who purchases a product or service ________.

• A) are more powerful long-term loyalty builders than limited-membership clubs
• B) will not help a company attract customers from competitors
• C) prevent those with only a fleeting interest in a company's products from joining
• D) are useful for building a database of customers but are not very good as long-term loyalty builders
• E) are useless unless there are fees and membership conditions

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Definitions:

Frictional Unemployment

represents short-term unemployment that occurs when workers are between jobs or entering the labor force for the first time.

Labor Force

The total number of people employed or actively seeking employment in a country or region.

Labor Force

The total number of people employed or actively seeking employment in a given economic territory or nation.

Structurally Unemployed

individuals who are unemployed due to structural changes in the economy that make their skills or industries obsolete.