If a Marketing Researcher Is Looking for a Contact Method

question 119

True/False

If a marketing researcher is looking for a contact method that can gather information quickly and allow the interviewer to clarify questions if necessary, he or she will choose the telephone interview method.

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Definitions:

Rationalizations

The process of providing plausible reasons to justify behavior that might otherwise be unacceptable.

Legal Code

A comprehensive system of laws arranged by subject matter in a systematic and codified manner, often used by jurisdictions to organize their legal principles and statutes.

Corrective Action

Measures taken to identify, eliminate, and prevent the recurrence of errors or problems in a process.

Work Group Identities

The collective sense of belonging and identity shared among members within a workgroup based on common goals or tasks.