The Nielsen Company and IRI Are Examples of ________, or Firms

question 115

Multiple Choice

The Nielsen Company and IRI are examples of ________, or firms that gather consumer and trade information which they sell for a fee.

• A) customer marketing research firms
• B) internal marketing insights departments
• C) qualitative marketing intelligence agencies
• D) syndicated-service research firms
• E) specialty-line marketing research firms

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Definitions:

Screenshot Button

A tool or button that captures and saves an image of the current screen display.

Insert Screenshot

The action of capturing and adding an image of the current screen display to a document or presentation.

Document

A written, drawn, or electronically generated representation of thoughts, ideas, or information, formatted for communication, archival, or reference purposes.

Insert Subdocument

A feature in document processing software that allows a file to be embedded within another document as a linked or integrated part.