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The Basis of Cohort Segmentation Is That the Experiences of Key

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The basis of cohort segmentation is that the experiences of key defining moments during the time when an individual becomes an adult can influence his or her values, preferences, and buying behaviors for the rest of his or her life.


Definitions:

Probability Distribution

Describes the spread of possible values for a random variable, detailing the probability of each outcome.

Error Variable

A variable in statistical models that represents the deviation of observed values from the predicted values, reflecting unexplained or random variation.

Normal

Referring to a bell-shaped distribution that is symmetric about its mean, used in statistics to describe well-behaved data sets.

Total Variation

The overall measure of the spread or dispersion of a set of data points from the mean or expected value.

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