A Company's Sales Potential Would Be Equal to Market Potential

question 154

Multiple Choice

A company's sales potential would be equal to market potential if ________.

• A) the marketing expenditure of the company is reduced to zero
• B) industry marketing expenditures approach infinity for a given marketing environment
• C) the market is non-expandable
• D) market minimum is equal to market potential
• E) the company gets 100 percent share of the market

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Definitions:

Population Mean

The average value of a population's characteristics.

Non-directional

Pertaining to hypothesis testing, a hypothesis that does not predict the direction of the difference or relationship but merely asserts that a difference or relationship exists.

Alternative Hypothesis

A hypothesis that contradicts the null hypothesis, asserting that there is a statistically significant relationship between variables.

Non-directional

Refers to a type of hypothesis that does not predict the direction of the difference or relationship between variables.