An Efficient Method of Estimating Area Market Potentials Makes Use

question 99

Multiple Choice

An efficient method of estimating area market potentials makes use of the ________, developed by the US Bureau of the Census in conjunction with the Canadian and Mexican governments. It classifies all manufacturing into 20 major industry sectors and further breaks each sector into a six-digit, hierarchical structure.

• A) Nielsen Media Research
• B) Multiple-Factor Index Method
• C) Brand Development Index
• D) Market Buildup Method
• E) North American Industry Classification System

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Definitions:

Construct Validity

The degree to which a test or instrument measures the theoretical construct it is intended to measure.

Face Validity

The extent to which a test or instrument appears to measure what it is supposed to measure, based on a superficial assessment.

Third-variable Problem

A confounding issue in research that occurs when a seemingly causal relationship between two variables is actually caused by an unseen, third variable.

Talkativeness

The quality or state of being inclined to talk a lot or engage in conversation frequently.