Which of the Following Is True of the Various Elements

question 145

Multiple Choice

Which of the following is true of the various elements of the multi-factor index method of estimating area market potentials?

• A) Zip+4 code centers generally have stable boundaries and a population of about 4000.
• B) The weights in the buying-power index are somewhat arbitrary.
• C) Normally, the lower the BDI, the less room there is to grow the brand.
• D) Census tracts are a little larger than neighborhoods.
• E) This method is primarily used by business marketers.

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